By 2015, nearly 50% of all U.S. salons will offer some form of the booth rental model.

By 2015, nearly 50% of all U.S. salons will offer some form of the booth rental model, and in the long run, there is little doubt that the better managed, large, private and corporate chains and booth rental salons combined will satisfy nearly 75% of all U.S. salon consumer market needs, according to the new Professional Salon Industry—2011, Booth Rental Study from Professional Consultants and Resources, the leading strategic consulting company and salon industry data source in the United States. The new study also features a special section on Marketing to Booth Rentals.
“While independent artistic salons catering to high-end clients will always play an important role in the professional salon industry marketplace, this business model will continue to lose market share to booth rentals and chain salons,” says Cyrus Bulsara, president of Professional Consultants and Resources. “The most likely outcome will be the evolution of new hybrids that combine the best client- and stylist-centric practices from all three business models.”