Booth Rentals are already 35% of us Salons

By 2015, nearly 50% of all U.S. salons will offer some form of the booth rental model, and in the long run, there is little doubt that the better managed, large, private and corporate chains and booth rental salons combined will satisfy nearly 75% of all U.S. salon consumer market needs.

Booth rentals continue strong growth in certain regions of the United States. Clients want personalized, private services and move away from the big, older, chain salons, like Regis. Mid-tier chains, including JCPenney, Toni & Guy, Ratner brands, etc. are also under pressure.

Ratner Co. has made a major move into this arena, with its 17 Salon Plazas, a rental model with more than 550 renters.

Booth rentals and high-end independent salons emerged with bold new cut n’ color, bob, pixie and mop looks in 2011, making booth rentals who are more artistic and adventurous strong players in advancing these hair fashion trends for their clients.

Consumers have little-to-no understanding of the inner workings and management of various types of salons and perceive little difference and/or value between the various salon types. They get a consistency of stylist, ambiance and service at booth rentals.

Resource Cyrus Bulsara   
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