"ULTA" The Big Boys Company Overview

Company Overview

We are the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. We focus on providing affordable indulgence to our customers by combining one-stop shopping in convenient locations with the distinctive environment and experience of a specialty retailer. Key aspects of our business include:

One-Stop Shopping. We offer a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. We also offer a full-service salon in all of our stores.

Our Value Proposition. We focus on delivering a compelling value proposition to our customers. For example, we run frequent promotions and coupons for our mass brands, gift-with-purchase offers and multi-product gift sets for our prestige brands, and a comprehensive customer loyalty program.

An Off-Mall Location. We are conveniently located in high-traffic locations such as power centers and our typical store is approximately 10,000 square feet, including a salon of approximately 950 square feet. As of August 3, 2013 we operate 609 stores in 46 states.

We were founded in 1990 as a beauty retailer at a time when prestige, mass and salon products were sold through distinct channels-department stores for prestige products , drug stores and mass merchandisers for mass products , and salons and authorized retail outlets for professional hair care products. Based upon consumer input and feedback, we pioneered what we believe to be a unique retail approach that focuses on all aspects of how women prefer to shop for beauty products by combining a one-stop shopping, a compelling value proposition and convenient locations, together with an uplifting retail experience.

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