By 2015, nearly 50% of all U.S. salons will offer some form of the booth rental/leasing model, and in the long run, there is little doubt that the better managed, private and corporate chains and booth rental salons combined will satisfy nearly 75% of all U.S. salon consumer market needs, according to the new “Professional Salon Industry—2013, Chair and Suite Rental Study” from Professional Consultants & Resources (PCR), the leading strategic consultancy and salon industry data source in the United States. The new study also features a special section on strategies for Marketing and Selling to Chair and Suite Rentals.
“The chair and suite rental tsunami has hit the U.S. salon market. While independent artistic salons catering to high-end clients will always play an important role in the professional salon industry marketplace, this business model will continue to lose market share to booth/chair rentals and chain salons,” says Cyrus Bulsara, president of PCR. “The most likely outcome will be the evolution of new hybrids that combine the best client- and stylist-centric practices from all business models.”
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